Understanding AI.
Artificial intelligence is changing how people research, create content, communicate, and organize work. For businesses and professionals, the challenge is to understand where these tools are useful, where their limits are, and how to apply them responsibly.
As a society, we also face the question of “What’s real?”, a question that becomes more difficult to answer each day. From news media to academia, AI-generated content and deepfakes present us with numerous challenges.
Despite these challenges, AI also presents us with a wealth of opportunities. It can automate repetitive tasks, freeing up time and resources to develop your own creative ideas. It also opens up possibilities for personalized user experiences, complex data analysis and new approaches to problem-solving, including projects that previously seemed out of reach.
Practical AI Support for Real-World Challenges
As an AI consultant, I help organizations understand the technology and put it to practical use. I assess which tools suit your work and develop ways to use them effectively, from supporting research and content production to building applications around your business needs.
I also assess potentially AI-generated content, from images and audio recordings to videos and written material. This work combines source research with technical examination and suitable forensic tools to investigate how content may have been produced or manipulated.
My consulting work is complemented by independent research. My peer-reviewed paper, Defending against AI-driven social engineering: a conceptual framework, was published in Springer Nature’s AI and Ethics in 2026.
GEO: Visibility in AI-Generated Search
AI-generated answers draw on information learned during training and sources retrieved when responding to a query. How your organization is represented depends partly on whether those sources provide clear, relevant and consistent information about it. Through Generative Engine Optimization (GEO), I assess how your business appears in relevant answers and improve the content and references that inform them. The aim is to strengthen your visibility, address misunderstandings and help AI systems find and accurately represent your expertise, products and services.
Learn more about GEO Consulting
Get Insights from the AI Frontier
In various media outlets and on my blog, I write about AI-related topics, ranging from the latest tools to conversations with experts about the broader societal and economic implications of the transformation we’re witnessing. Visit my AI blog for the latest articles and updates on the Singularity Loading Bar:
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ChatGPT Ads in Europe
Read more: ChatGPT Ads in EuropeGoogle Ads on Crack? I’ve been running ChatGPT ads for various clients this autumn, following the launch of OpenAI’s Ads Manager on August 31. So far, the results are impressive. And after years of managing online advertising campaigns,…
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Article Published in AI & Ethics
Read more: Article Published in AI & EthicsMy paper “Defending against AI-driven social engineering: a conceptual framework” has successfully passed peer review and is now available in Springer Nature’s AI & Ethics. The article argues that the human psyche represents a critical but often overlooked…
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My Space Game Is Live
Read more: My Space Game Is LiveAs teased in a previous update, I’ve spent some of my spare time over the past months building a game project that had been sitting in my drawer for years. That game is now officially released. In fact,…
“Everything we love about civilization is a product of intelligence, so amplifying our human intelligence with artificial intelligence has the potential of helping civilization flourish like never before – as long as we manage to keep the technology beneficial.”
Max Tegmark, Physicist, Cosmologist and AI Researcher
Professional Support for Content, Research & Digital Strategy
From data analysis and process optimization to email automation, AI can improve workflows when applied to a clear, practical purpose. I help clients identify useful applications based on their processes, goals and resources, then plan how to put them into practice.
I can support you in the following areas:
- AI strategy development
- Use case identification
- Assessment of text, images, audio and video for AI generation and manipulation
- Customized AI training
- AI-supported research and content workflows
- Tool selection and implementation guidance
- Planning and implementation of AI-supported applications
- Implementing human review and quality control
Contact me now to learn more. An initial consultation is always free of charge.
Talks, Workshops & Discussions About AI
I’m available for talks, workshops and panel discussions on AI and its implications for work and society. Topics can range from practical tool use and content verification to AI-driven persuasion and the questions raised by synthetic media.
My perspective combines journalism and communication with hands-on work using AI tools and published research on social engineering. Sessions can be developed around your audience, whether you want practical exercises for a team or a broader discussion of the technology and its consequences.
Let’s Talk About AI
Have an application in mind, content you would like assessed or a topic you want to explore with your team? Get in touch for an initial conversation. We can discuss what you need and see how I can help.
Photo credit header picture: Alexander Sinn.
