Online Marketing

Online Marketing Consultant for Google Ads & Social Media

Reaching the right customers starts with understanding where they look for solutions, what influences their decisions and how your offer fits their needs. My online marketing consulting helps you choose the advertising strategy and platforms best suited to your product or service and turn that strategy into campaigns with clear commercial objectives.

With more than a decade of experience in online marketing, copywriting and digital strategy, I combine analytical work with a feel for language and audience. You receive personal support across Google Ads and social media advertising, from the first campaign concept to ongoing management.

Google Ads & Social Media Advertising

Effective campaigns connect a convincing creative concept with precise targeting and disciplined optimization. My experience covers the entire process, from campaign strategy, ad copy, graphics and video production to account setup, conversion tracking and ongoing management.

That experience includes hands-on campaign management across the following platforms:

Ongoing testing and optimization focus on lowering cost per acquisition (CPA) while attracting customers who bring value to your business. The goal is to generate more revenue from your advertising budget.

From Campaign Strategy to Ongoing Management

Get experienced support from the first campaign concept through launch and ongoing optimization. You can entrust the full campaign to me or bring me in where your team needs additional expertise. Support is available in the following areas:

• Campaign Strategy: An assessment of your offer, competition and current advertising provides the basis for audience selection, platform recommendations and budget allocation.
• Copy and Creatives: Campaign concepts, persuasive ad copy, graphics and video creatives tailored to each placement. For larger design or video projects, I can bring in professional designers and video producers and coordinate their work.
• Setup and Testing: Campaign setup covers account structure, audience targeting and conversion tracking. Tests compare messages, creatives and landing pages to identify opportunities for improvement.
• Optimization and Reporting: Analysis of inquiries, sales and acquisition costs guides campaign adjustments. Reports explain the results and the reasoning behind recommendations.

Experienced Support for Challenging Campaigns

Competitive markets, services that require careful explanation, and restrictive advertising policies call for an experienced approach. Years of managing campaigns on Google Ads and other platforms have given me practical experience with these challenges. That includes resolving rejected ads and policy issues, as well as identifying alternative channels when restrictions limit your options.

That support includes reviewing ad copy and landing pages, handling appeals and adapting the campaign strategy. You receive practical recommendations grounded in your commercial objectives and the requirements of each platform.

Conversion Tracking & Performance Analysis

Reliable conversion tracking helps establish which campaigns generate valuable inquiries and sales. Before launch, we review your existing setup and identify any gaps. I can implement the necessary changes or coordinate with a tracking specialist, taking your website and consent requirements into account. Reporting explains both the results and any limitations in the data.

For broader positioning and communication strategy, explore my Media Consulting services. SEO and GEO Consulting complement paid campaigns by improving organic visibility.

Let’s Talk About Your Advertising

Have a campaign in mind or looking for a fresh perspective on your current advertising? Get in touch for an initial conversation. We can explore your ideas, discuss the challenges and see how I can help.